Getting personal can be as simple as calling the person by his/her name or surname. In case you are undertaking the mass marketing campaign, you can mention a current trend while talking about the product/service or use behavioral patterns of human beings to make customers feel more connected and relatable with the product ad the company if possible.
Second, pick a name of something or somebody your target audience would get attracted to.
Launch a Referral Program
Usually, a single person on this earth knows over ten people in person, and due to social media, the count of friends averagely goes beyond 100. So, why not use this for marketing? Develop a referral program for your brand or a company and provide incentives to people to promote it. Be generous in rewarding people who are supporting your program in return of incentives; do not disappoint them.
Face to Face Meetings
No matter how great the product is, your customers will decide its fate eventually. So, do not shy away from facing the end-users, literally. Meet them face to face, ask the questions, know what they want, tell them about your brand and how you are willing to provide a solution to their needs or elevate their lifestyle with your brand.
When you have a face to face discussion, ‘message to reply’ process gets completed quickly, and the results are immediate. You are well informed and clear while reaching a conclusion and making decisions.
Use the media
Use all the related media tools to reach as many people as possible. The Internet has made it easier to reach people at a lesser cost. Social media and SEO techniques would help build your brand known.
Free of cost training
A human being tends to learn throughout life. The best way of putting your brand’s name out there would be to project you like the best in the business and to offer free training to people o skills needful to your industry.
You are a running a business, and it is all about profit, and the world knows it already. But, a small step of kindness towards your workers and the society you stay in would help you to build strong goodwill. And honestly, rather than looking at it as a policy, imbibing this quality within you and your company culture would overall take you miles and miles ahead of the world and closer to your people/ audiences.